What does Tiger Woods taste like?Now, you can find out what only his wife should know, as Gatorade prepares to market three drinks. Apparently, the Thai / African-American golf sensation tastes like cherry blend, citrus blend or grape, and you'll be able to pick your favorite when they hit shelves in March.
While the greatest golfer ever has whored his name and likeness for plenty of products worldwide, this is his first U.S. deal with a beverage company and his first licensing agreement.
"Gatorade Tiger" could pay Woods as much as $100 million over the five year deal, and as a show of their commitment and faith in their prized faceplate, Gatorade let the man decide the flavors of his titular drinks...with heavily steered market research and testing, mind you.
"Gatorade has been part of my game plan for years, whether I'm training or competing, so this is an ideal match," Woods said in a statement prepared by an agent or some other person who gets a piece of his worth. "I'm eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years."
The company upped the promotional ante with video of Woods going through sweat analysis testing with the prestigious Gatorade Sports Science Institute, which tested such things as his sweat rate and energy needs during exercise. That's about as scientific as that owl from the Tootsie Roll commercial. Maybe they ought to run paralysed football player Kevin Everett through some therapeutic Gatorade baths. I hear Lemon-Lime and Fierce Melon would be the best.
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