Cry, fatties! Herb Peterson was what you would call an American hero, and certainly your AM savior. Over 35 years ago he invented the ubiquitous Egg McMuffin as a way to introduce breakfast to McDonald's restaurants. He was 89.Peterson began his career with McDonald's Corp. as vice president of the company's advertising firm, D'Arcy Advertising, and wrote McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day". Eventually, he became a franchisee and was currently co-owner and operator of six McDonald's restaurants in Santa Barbara and Goleta.
The idea for the signature McDonald's breakfast item came out of his like of Eggs Benedict, and he worked on creating something similar. The now-familiar sandwich consisted of an egg that had been formed in a Teflon circle with the yolk broken, topped with a slice of cheese and grilled Canadian bacon, served open-faced on a toasted and buttered English muffin.
The Egg McMuffin made its debut at one of his restaurants in Santa Barbara. And Peterson is making his debut in the afterlife.
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