Monday, August 27, 2007

Covert Action Behind The Moral Highground

A week ago, Barnes & Noble, Inc., announced it would not keep copies of O.J. Simpson's "If I Did It" in its stores, but that’s literally just the lip service.

The book is ranked No. 48 on the superstore's online site, Barnes & Noble.com.

"We still have no plans to stock it in our stores," spokesliar Mary Ellen Keating told The Associated Press on Sunday, trying to maintain the appearance of moral and ethical superiority. The first scheduled publication would have been last November by HarperCollins imprint ReganBooks, but the 400,00 tome run was dropped in response to widespread outrage, including from relatives of the murder victims. When a federal bankruptcy judge awarded the rights to the book to Goldman's family to help satisfy a $38 million wrongful death judgment against Simpson, small press Beaufort Books picked up the publishing.

Rival chain Borders will stock the book in store, but according to their spokesliar Ann Binkley, "will not promote or market the book in any way."

There can be no bigger outrage than losing the opportunity to make money. Sometimes you just have to do it quietly so that nobody will see how much of a hypocrite you are.

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