Paging Jack Donaghy...A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products. NBC Universal Digital Studio will work with a division of Omnicom Group Inc. to create programming to be broadcast on NBC Universal's digital properties and web sites. Gee, just what we needed, more content without content - without content.
"We are proactively working with our clients, the advertisers, to deliver compelling content to our audiences, wherever they are," NBC entertainment chief Ben Silverman said. Translation: "We will make commercials more entertaining, quasi-subliminal and longer!" The collaboration between NBC and Omnicom offers "a unique way of giving brands a seat at the table with writers and producers in developing episodic programming that ties directly to brand needs," which is exactly what I just said, but full of marketing spin.
Digital Studio's first productions, which will premiere this summer, are a science-fiction series starring Rosario Dawson called "Gemini Division" and a quirky comedy about a college-aged zombie called "Woke Up Dead" said NBC Universal. Intel Corp., Cisco Systems Inc. and Microsoft Corp. are among the first brands involved with the development of "Gemini Division".
NBC Universal is a unit of General Electric Co, who, from Saturday Night Live to 30 Rock have been lampooned and satirized over the years over their ownership and synergistic desire to promote with their television subsidy. And while film has been rife with terribly obvious and deliberate to the point of insulting commercial bombardment, this is first major commercial entertainment foray with such blatant and crass infringement on behalf of the product.
Bill Hicks, this world would have killed you.
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