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Perez Hilton, aka Mario Lavandeira, is dealing with Warner Bros. Records to form his own imprint label. Hilton would receive $100,000 a year as an advance on any profits generated by artists he discovers and releases through Warners.
Hilton's "Listen to This" column, which hypes his favorite artists, is attractive to the label because his blog readership hovers around 3 million a month. But as you can tell by his style choices, clearly he has it going on. On what I don't know.
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