The headline stated firmly "Netflix to deliver movies directly to TV," yet it was hard to swallow.Netflix, which is the portmanteau of internet and film slang flick, has done a swell job of creating and dominating the DVD-by-mail business.
So by delivering movies and other programming directly to televisions later this year through a set-top box and high-speed connection, you're yelling me I can enjoy pay-per-view internet cable and still call it "Netflix"? Excellent!
Shall we also prepare for Kentucky Fried Chicken's new double cheeseburger?
The set-top box will be made by LG Electronics as part of a partnership announced yesterday, in an attempt to capitalize on their streaming service, which is provided to subscribers at no additional charge. The rub is that the device, which not costed, will likely be several hundred dollars to purchase, in line with similar boxes from competitors like Apple and Vudu.
Depending on which subscription plan they have, Netflix customers can watch anywhere from five to 48 hours of programming through the streaming service each month at no extra cost. The LG Electronics alliance is just the first of several partnerships Netflix hopes to strike this year, listing video game consoles and high-definition DVD players as other potential channels. Channels? Wow, they're getting into programming! Netflix indeed!
I liked my television more when I knew exactly what I was getting, because the name told me. When it's showtime on the movie channel and you're enjoying your personal home box office, that's good times.
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