Monday, September 10, 2007

Video Music Joke

After 24 years, the channel who's name used to mean music videos has firmly steered its crown jewel award show into the sandbar.

For years the videos have not been the main attraction, and 2007 made that solidly the point. From the uninspired opening number by Britney Spears to Kanye West's snub tantrum, even the spectacle moments are flat and tarnished. Moving with the speed and agility of a tranquilized rhino, Spears may as well have not shown up and had a better response to what is being called her comeback. There's plenty of other 25 year old mothers of two dancing around with more sex appeal in 6 inch boots, so why can't Britney take a page out of their book? She can even keep the dollar bills.

Kanye West, the crying man-child of the rap world, took his snub in stride, showing the poise and grace of a man bested by a superior contender...which was none. When you're so full of narcissism, there's really no room for humility. Mike Myers ought to get on the air and tell Kanye MTV doesn't care about him. We should all be so lucky that Kanye holds to his word and never returns to MTV. Expand your horizons, think bigger...

The press caught wind of how boring the event was, yet still tried to run with the most exciting stories of the night.

Nelly hits red carpet in white T-shirt
Nelly was wearing a very expensive white T-shirt as he got ready to hit the red carpet at the MTV Awards Video Music Awards Sunday night.

It's a two-hundred-dollar white T," Nelly said. "It's got to be the most expensive white T I've ever had in my whole life."

"I'll be sure not to spill anything on it."
A $200 white t-shirt! I didn't know they could make one so expensive! That is news!

MTV casts fake Vegas gamblers at VMAs
Not much ever gets in the way of the gambling in Las Vegas, but MTV and its Video Music Awards elbowed it aside for a while Sunday night at the Palms Casino.

The casino removed dozens of gaming tables and about 400 slot machines to make room for the award show's red carpet. People seen gambling directly behind the red carpet were cast by MTV and not playing with real chips.
They should have cast a fake audience to have some fake interest in the show and the channel.

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