General Motors Co. will begin removing its "Mark of Excellence" logo from vehicles as the company "places greater emphasis on its individual brands". Wow, that's some heavy spin. It makes way for a "Seal of Mediocrity"The company said it would phase out the placement of the GM logo on its cars and trucks, leaving just the GMC, Chevrolet, Cadillac or Buick logos on the vehicles.
"We really want to elevate the prominence of our four core brands," said one of their talking heads. "It's really going to be an intense focus." Yeah , you'll have to after jettisoning half your brands. They are discontinuing or selling Hummer, Saab, Pontiac and Saturn.
The final decision to remove the silver square logo was made earlier this month, although executives had mentioned the possibility of such a move months ago. The company found that consumers had a greater affinity for GM's individual brands than the corporate name. And apparently didn't care for the extra pejorative. "What we're seeing is the GM brand gets dinged big time in terms of considering a GM vehicle (what does that even mean?)," said GM's executive director of global market and industry analysis. That's quite a title for a make believe job. "When you look at Chevrolet, Cadillac and our other brands, they haven't changed." Because only marketing people pay attention to that nonsense.
The company began putting the logos on all its vehicles in North America in 2005. Removing the logo — which is generally placed on the lower section of the door panel — from some models will be more difficult than on others. On vehicles where a specific indentation is made in the sheet metal for the logo, phasing it out will take longer. Other models such as the Camero or Equinox, removal is easier, and will begin immediately. If you care...
Taking the logos off the vehicle will save GM a "nominal" amount of money, and a whole lot of company pride.
No comments:
Post a Comment