Brawling ain't what it used to be.Mixed martial arts promotional brand EliteXC and its parent company ProElite have folded, according to an SI.com report. EliteXC, which produced the first-ever MMA fights on network TV, reportedly lost $60 million in its 22 months of existence, which isn’t much of a resumé builder unless you’re looking for work in the banking, mortgage, or finance industry.
This news, of course, comes just two weeks after Kimbo Slice’s embarrassingly disastrous loss to no-name fill-in Seth Petruzelli. Though the company’s failure is unrelated to what ultimately became EliteXC’s final fight, it’s hard not to see a symbolic connection between the way EliteXC pushed the overrated Slice to stardom instead of focusing on creating entertaining fights between talented fighters. And it's not that Kimbo isn't fun to watch...he's just better smacking the piss out of no name mooks in a backyard or parking lot. And that almost all of his MMA fights were less than a minute because everybody either got some dive money or are just plain pussies.
Of course, this also means that women’s MMA star Gina Carano is now out of a job. (Unless you count American Gladiators as a job...not really) Hopefully she finds a deal in a better fighting league, instead of, say, posing naked for money. Although that's okay with me too. There's something sexy about a girl that can kick your ass.
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