Monday, January 17, 2011

Trenta? Trenta! TRENTA!

Run...it's coming!

Starbucks will begin their nationwide rollout Tuesday of its Trenta cup size. The massive cup can hold nearly a quart's worth of iced beverages such as coffee, tea and lemonade. Or as in the picture, a whole bottle of wine.

Starbucks' Trenta, which means "30" in Italian, or "bladder buster" in English, will be 31 ounces and will only cost about 50 cents more than their 20-ounce Venti size. The beverage size with an undertow, was tested in several markets last year, and executives were pleased with the diabetes causing results. The giant cups will be introduced tomorrow in Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada and Arizona. Me and the rest of California will be able to buy them beginning February 1, and the nationwide rollout is expected to be completed by May 3.

God help us all.

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