Tuesday, December 9, 2008

Now That's Good Design

I have to say, I really like the new logo for the Single-A Winston-Salem Dash.

Very strong, very masculine. A sense of urgency and desire. Its players won’t settle for getting to third base; they’ll get home no matter what. They’ll be purple-helmeted warriors out there.

“This was an exciting process, but nothing compares to actually making the announcement and introducing our name,” said [Team Preseident Kevin] Terry. “…the logo is unique, compelling and provides a lot of opportunity for integration in our game entertainment and fan participation.”

He’s right. That logo easily lends itself for promotion nights. Like, they could make the Dash logo into a rubberized 3-D version about, say, eight inches long and hand those out at the turnstiles. Fan participation would be off the charts that night.

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