Though they may be the modern kings of licensing their music, The Black Keys are not getting any dough to provide the soundtrack to Home Depot and Pizza Hut commercials...yet.
The band's 2010 Brothers was the most licensed album in the WB catalog for that year, and their current record, El Camino, is still generating money for them - not to mention all the dough they stand to get in the copyright infringement lawsuits filed yesterday. The cases against the two companies seeks damages of more than $75,000 apiece, and an order preventing the continued use of the songs in the commercials.
Pizza Hut and Home Depot claim they have not "seen" the complaint yet, and both directed inquiries to the ad's creators, The Martin Agency and The Interpublic Group of Companies - who declined any comment. That's a lot of bucks being passed, but the real bucks will be in The Black Key's pocket soon. It's a slam dunk, since neither company received permission to use musical elements from "Lonely Boy" and "Gold on the Ceiling". I wonder if it would have been cheaper to just license the tune, but seeing as how Mad Men paid $250K for a Beatles song in a episode, maybe it's better to try and seek it through and literally pay the consequences later.
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