The number three fast food chain wants to see America make plenty of number two in the comfort of their own home.
Burger King may be behind Wendy's and McDonald's, but they've got the jump on them when it comes to getting consumers at their most vulnerable...and lazy. In select Washington, D.C. locations, the King will come to you. They don't do fountain drinks, coffee, breakfast foods, or milkshakes; delivery costs $2 an order; and you must live within a 10-minute drive of a participating store. But Burger King not only guarantees 30-minute delivery, but their "proprietary thermal packaging technology" will keep your fries crisp and burger "hot and fresh".
French fried potatoes for couch potatoes, from a business perspective, is a slam dunk - as long as they can keep those happy meals from turning into crappy ones. I wish I still ate the fast food and lived in D.C. to give it a whirl - though maybe I can convince Famous Sister to be a guinea pig...
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