Wednesday, December 1, 2010

A Very South Beach Hanukkah

Much like the "Free Parking for felons" promotion by the Oakland Raiders or the "At you get to see one good team play (the visiting one)" gimmick employed by the Los Angeles Clippers, you have to hand it to sports organizations who know how to market to their demographic.

In the spirit of my people's holiday - you know, the one that's not Christmas which starts tonight - enter the official Florida Panthers yarmulke, which will be handed out to all ticket buyers at their home game next Tuesday! Billed as "the biggest Hanukkah party in South Florida", Jews and gentiles alike can possess this...thing of near impossible creation. Man, would I have loved to be in the room for that planning meeting...

And as Puck Daddy pointed out, "we're only three (Florida Panther) goals away from a yarmulke trick."

No comments: