Wednesday, March 17, 2010

A Touch Irish...Just For The Day

People worldwide are celebrating St. Patrick's Day, and one in five Americans plan on toasting the day with a drink - that's roughly 61 million.

However, an estimated total of 36,278,332 Americans — just about 11.9% of the total population actually report Irish ancestry. You can add another 3.5 million if you want to include Scots-Irish ancestry.

The Rasmussen Report also found that 69% of adults do not plan to drink today. That other 11% who haven't made up their minds yet are debating whether it will help them get laid or that they'll need to drive their drunker friends around. The level of drinking has held steady for the two previous years but is down from 26% in 2007. Reasonably, that year St. Patrick's Day was on a Saturday.

Men under 40 are significantly more likely to drink than older men or women in general. Whites are twice as likely as blacks to have a drink today (though I still expect the Black Irish to toss a few back). Government employees are more inclined to toast the day with a drink than those who work in the private sector, but they're more likely to drink on non-holidays.

Americans are evenly divided, on whether they'll wear green today. Forty-two percent say they will sport the color, but another 42% will not. Sixteen percent aren't sure, wondering if they have something in their wardrobe that will look flattering. And any of the 16% that are part of the 11% undecided on drinking, well, they're just buzzkilling assholes. Women are far likelier than men to wear green to celebrate the holiday, though younger Americans are more likely to wear green than their elders.

Only eight percent of Americans consider St. Patrick's Day one of the nation's most important holidays. Fifty-four percent view it as one of the country's least important holidays, while 34% say it's somewhere in between. For most Americans, Christmas and Independence Day top the list of the nation's most important holidays. Valentine's Day and St. Patrick's Day have been at the bottom of the list for several years now. These findings are largely unchanged from a year ago. Men attach more importance to the holiday than women do, and entrepreneurs value St. Patrick's Day more than those in any other employment category. Do we have that many enterprising dwarfs?

Now you have some data you can share tonight while you're loading up on Irish spirits.

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