GMpotle

Chipotle has dealt with controversy before, but none like the one they are courting.

The company recently became the first fast-food chain to label the ingredients it uses which contain GMOs.  Of course, the list is buried deep in its website, and not listed at locations, but those looking can see 12 of the 24 ingredients listed on the site are affixed with a red "G" -- indicating the presence of GMOs. The GMO-containing ingredients include all tortillas and rice, as well as all of the varieties of meat (except pork carnitas). The company has previously campaigned for legislation to mandate the labeling of GMOs in all venues, and while they would like to eliminate GMOs, they claim that it's impossible to find reliable sources of corn and soybeans that don't include them.

Only Whole Foods and Ben and Jerry's have announced similar plans to label GMO ingredients in advance of any legal requirement to do so, and while they are may cause debate, being the early adopter may prove better for the companies in the long run as consumers are forced to accept the divisive ingredients.