Super-swarmy infomercial pitchman Don Lapre killed himself in prison this weekend, while awaiting trial for 41 counts of fraud and money laundering. The cause of death? Tiny classified ads.
Nearly a quarter million customers and investors sunk close to $52 million in Greatest Vitamin in the World of Phoenix, but only 5,000 victims were paid about $6.4 million in commission checks for selling vitamins and recruiting others to the business, while Lapre collected over $2.2 million between 2004 and 2007.
Mid-June, Lapre failed to show up for his arraignment, but was arrested later that month at a Life Time Fitness location, where he had reportedly lived for two days...and with serious self-inflicted knife wounds to his groin, . The wounds led authorities to believe Lapre was trying to commit suicide while at the Lifetime Fitness center by attempting to sever the femoral artery in his legs. Not quite the response from a guy who once said "...I really don't give a rat's ass about what people think about me."
Nearly a quarter million customers and investors sunk close to $52 million in Greatest Vitamin in the World of Phoenix, but only 5,000 victims were paid about $6.4 million in commission checks for selling vitamins and recruiting others to the business, while Lapre collected over $2.2 million between 2004 and 2007.
Mid-June, Lapre failed to show up for his arraignment, but was arrested later that month at a Life Time Fitness location, where he had reportedly lived for two days...and with serious self-inflicted knife wounds to his groin, . The wounds led authorities to believe Lapre was trying to commit suicide while at the Lifetime Fitness center by attempting to sever the femoral artery in his legs. Not quite the response from a guy who once said "...I really don't give a rat's ass about what people think about me."
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