Tuesday, July 5, 2011

Leno Still Has A Show?

For the first time in a decade - or 40 consecutive quarters in TV terms, NBC's "Tonight Show" has not won the coveted adults 18-49 demographic. Q2 2011, hail the conqueror...Jon Stewart!

Stewart's margin in the demo was slim, but a victory is a victory: "The Daily Show" averaged 1.295 million viewers compared to Leno's 1.292 million. Usual runner-up "Late Show with David Letterman" had 1.096 million viewers.

It is the one-two punch of The Daily Show and "The Colbert Report" were the top-rated late-night shows on television among viewers 18-34 and male viewers (both 18-24 and 18-34). The Daily Show averaged 2.2 million total viewers, up 9%. The Colbert Report averaged 1.5 million total viewers and gained of 6%.

Interim Former Tonight Show host Conan O'Brien took the third spot for overall viewers in the quarter.  It's surprising that Leno isn't on CBS, home of the dull, but I'm sure that would be his next stop if Letterman quit.

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