Tuesday, September 6, 2011

xxx.xxx

It's time to get your XXX on! The .xxx domain is the first to be approved for commercial use since since .co was in July 2010.

Registered trademark and brand holders will get the opportunity tomorrow to secure .xxx domains, and on the cheap! Top-level domains usually cost around $50 a year to retain a URL, but the ICM Registry (who gives the domains to third parties like GoDaddy and Network Solutions) will let brands purchase their .xxx domains for a one time $200 fee. They have 50 days to claim their domain. After that period, there will be a 17-day period where domains are sold exclusively to the adult entertainment industry, and that's where the interweb land grab will really take effect.

Aside from all the permutations of "teen babysitter" getting registered, it's a genius move to open up the purchase to trademark holders, who will likely purchase www.mcdonalds.xxx or www.apple.xxx just to keep the domains off limits to others. There's a lot of brands out there, and at $200 a pop...

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