Friday, October 19, 2012

Overshadowing Your Message

Here's a free page out of the front of the PR playbook - don't do something stupid to discredit yourself when you're already controversial.

Dinesh D'Souza is a conservative scholar and behind the not-so-curiously timed recent film 2016: Obama's America, which shockingly does not support the current president.  And now he's the former head of the evangelical King's College in New York.  Yesterday he stepped down, after a meeting the school's board regarding his relationship with a woman who is not his wife. Oops.

It's a bad sign to be tabloid fodder, even when it's evangelical magazine WORLD reporting you're bringing a woman to a Christian values and introducing her as your fiancee. When you're married.  D'Souza claimed to have filed for divorce in California a few days after the conference, and has denied any wrongdoing, saying he and his wife separated two years ago.  No, it's not on par with the casualties of Hitler's art or Manson's music, but it's best to not let anything become bigger than your original intentions.

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